How can businesses effectively utilize social media platforms to gather feedback from customers and improve their overall experience?

Businesses can effectively utilize social media platforms to gather feedback from customers by actively monitoring comments and messages, creating polls or surveys to solicit feedback, and responding promptly to both positive and negative feedback. They can also use social listening tools to track mentions of their brand and analyze customer sentiment. By implementing changes based on customer feedback and engaging with customers in a transparent and authentic manner, businesses can improve their overall experience and build stronger relationships with their customer base.