How can businesses effectively leverage social media platforms to solicit and utilize customer feedback in their decision-making processes?

Businesses can effectively leverage social media platforms to solicit and utilize customer feedback by actively engaging with customers through surveys, polls, and open-ended questions on platforms like Facebook, Twitter, and Instagram. They can also monitor comments, mentions, and reviews to gather insights into customer preferences and opinions. Additionally, businesses can create dedicated customer feedback channels or groups where customers can share their thoughts and suggestions. By analyzing this feedback, businesses can make informed decisions that align with customer needs and preferences, ultimately improving their products or services.