In what ways can businesses effectively leverage social media platforms to enhance customer experience, increase retention, and build brand loyalty in the long term?

Businesses can effectively leverage social media platforms by actively engaging with customers through personalized responses, providing timely and valuable content, and offering exclusive promotions or discounts. By listening to customer feedback and addressing concerns promptly, businesses can improve customer experience and increase retention rates. Building a strong brand presence on social media by consistently sharing relevant and engaging content can help foster brand loyalty in the long term.