In what ways can businesses leverage social media platforms to enhance their understanding of customer sentiment and engagement, ultimately improving the overall customer experience and fostering loyalty?

Businesses can leverage social media platforms by monitoring customer feedback and sentiment through comments, reviews, and direct messages. By analyzing this data, businesses can gain valuable insights into customer preferences, pain points, and satisfaction levels. Engaging with customers on social media allows businesses to build relationships, address concerns in real-time, and provide personalized customer service. By actively listening and responding to customer feedback, businesses can improve their products, services, and overall customer experience, leading to increased customer loyalty and advocacy.