How can companies leverage social media and digital platforms to enhance their customer-centric culture and effectively engage with their customers in today's digital age?

Companies can leverage social media and digital platforms to enhance their customer-centric culture by actively listening to customer feedback, engaging in two-way communication, and providing timely responses to inquiries or concerns. By utilizing data analytics and customer insights gathered from these platforms, companies can personalize their interactions with customers and tailor their products or services to meet their needs. Additionally, companies can use social media to showcase their brand values, share customer success stories, and build a sense of community among their customer base, ultimately fostering loyalty and trust in today's digital age.