In what ways can brands use social media platforms to collaborate with loyal customers and involve them in the product development process?

Brands can use social media platforms to collaborate with loyal customers by creating polls or surveys to gather feedback on product ideas or features. They can also engage with customers through live Q&A sessions or focus groups to gather insights on what improvements or new products they would like to see. Additionally, brands can involve loyal customers in the product development process by giving them exclusive sneak peeks or early access to new products and asking for their feedback before the official launch. This not only makes customers feel valued and involved in the brand's decision-making process but also helps in creating products that better meet their needs and preferences.