How can companies effectively utilize social media platforms to enhance their customer-centric culture and improve their overall customer experience, and what are some best practices for engaging with customers online to exceed their expectations?

Companies can effectively utilize social media platforms to enhance their customer-centric culture by actively listening to customer feedback, responding promptly to inquiries and concerns, and providing valuable and relevant content. Best practices for engaging with customers online include personalizing interactions, being transparent and authentic, and consistently monitoring and analyzing customer interactions to identify areas for improvement. By exceeding customer expectations through exceptional customer service and creating a positive online experience, companies can build stronger relationships with customers and increase brand loyalty.