How can brands effectively leverage social media platforms to engage with their customers on a more personal level and build lasting relationships that lead to brand loyalty and advocacy?

Brands can effectively leverage social media platforms by creating authentic and relatable content that resonates with their target audience. They should actively engage with customers by responding to comments, messages, and mentions in a timely manner. Utilizing features like live videos, stories, and polls can help create a more interactive and personal experience for customers. By consistently providing valuable and entertaining content, brands can build trust, loyalty, and advocacy among their followers.