How can businesses ensure that they are effectively utilizing social media platforms to not only gather customer feedback but also actively engage with their audience in order to improve their Net Promoter Score and build brand loyalty in today's digital landscape?

Businesses can ensure effective utilization of social media platforms by regularly monitoring and responding to customer feedback, both positive and negative. They should actively engage with their audience by creating interactive and valuable content, responding to comments and messages promptly, and participating in relevant conversations. By consistently providing value to their audience, businesses can improve their Net Promoter Score and build brand loyalty. Additionally, leveraging social media analytics to track engagement and sentiment can help businesses understand what resonates with their audience and make data-driven decisions to improve their social media strategy.