In what ways can companies leverage social media and online reviews to measure the success of their CX guidelines on their target audience's perception and loyalty towards the brand?

Loyalty
Companies can leverage social media by monitoring mentions, comments, and conversations related to their brand to gauge customer sentiment and satisfaction. Online reviews can provide valuable insights into customer experiences and highlight areas for improvement in the CX guidelines. By analyzing the feedback from social media and online reviews, companies can track changes in customer perception and loyalty towards the brand, allowing them to adjust their CX strategies accordingly to enhance customer satisfaction and loyalty.