How can companies leverage social media analytics to measure the effectiveness of their customer-centric strategies on improving overall customer satisfaction and retention?

Companies can leverage social media analytics to measure the effectiveness of their customer-centric strategies by monitoring customer sentiment, engagement levels, and feedback on social media platforms. By analyzing key metrics such as likes, shares, comments, and mentions, companies can track the impact of their customer-centric initiatives on customer satisfaction and retention. Additionally, social media analytics can provide valuable insights into customer preferences, behaviors, and trends, allowing companies to tailor their strategies to better meet customer needs and expectations. Ultimately, by using social media analytics effectively, companies can gain a deeper understanding of their customers and make data-driven decisions to improve overall satisfaction and retention rates.