In what ways can businesses leverage social media analytics to track customer sentiment, measure the effectiveness of their customer service efforts, and make data-driven decisions to enhance the overall customer experience?

Businesses can leverage social media analytics by monitoring mentions, comments, and reviews to track customer sentiment. They can also use analytics to measure the effectiveness of their customer service efforts by tracking response times and resolution rates. By analyzing data from social media platforms, businesses can make data-driven decisions to improve their products or services, enhance customer satisfaction, and ultimately, enhance the overall customer experience.