How can companies effectively leverage internal feedback to not only improve the customer experience journey, but also drive innovation and differentiate themselves from competitors in the market?

Companies can effectively leverage internal feedback by creating a culture that encourages open communication and values employee input. By gathering feedback from employees who interact with customers daily, companies can gain valuable insights into pain points and areas for improvement in the customer experience journey. This feedback can then be used to drive innovation and make strategic decisions that set them apart from competitors in the market. By continuously listening to and acting on internal feedback, companies can stay ahead of the curve, deliver exceptional customer experiences, and differentiate themselves in a crowded marketplace.