How can businesses leverage gamified approaches in the CX industry to not only measure customer engagement and satisfaction levels, but also foster long-term brand loyalty and advocacy among their customer base?

Businesses can leverage gamified approaches in the CX industry by incorporating interactive games, challenges, and rewards into their customer experience strategies. This can help measure customer engagement and satisfaction levels by tracking participation rates, completion rates, and feedback from customers. By offering incentives and rewards for completing tasks or achieving goals within the games, businesses can foster long-term brand loyalty and advocacy among their customer base. Gamification can create a fun and engaging experience for customers, encouraging them to interact with the brand more frequently and develop a deeper connection with the company.