How can companies effectively leverage gamification in the CX industry to not only measure customer engagement and satisfaction, but also foster brand loyalty and long-term customer relationships?

Companies can effectively leverage gamification in the CX industry by incorporating game elements such as rewards, badges, and leaderboards into their customer experience programs. This can help measure customer engagement and satisfaction by tracking customer interactions and feedback in a fun and interactive way. By creating a gamified experience, companies can also foster brand loyalty by encouraging repeat interactions and creating a sense of achievement for customers. Additionally, gamification can help build long-term customer relationships by creating a more personalized and engaging experience that keeps customers coming back for more.