How can companies use gamified approaches to not only measure but also enhance customer loyalty and advocacy over an extended period of time?

Companies can use gamified approaches to measure customer loyalty and advocacy by implementing loyalty programs that reward customers for their engagement and purchases. By incorporating elements of gamification, such as points, badges, and levels, companies can create a more engaging and interactive experience for customers, encouraging them to stay loyal to the brand. Additionally, companies can enhance customer loyalty and advocacy over an extended period of time by continuously updating and evolving their gamified loyalty programs to keep customers interested and motivated to participate. This can help build long-term relationships with customers and increase their likelihood of recommending the brand to others.