How can companies effectively leverage customer feedback and data analytics to continuously enhance collaboration between different CX-related roles and drive sustainable improvements in overall organizational performance?

Companies can effectively leverage customer feedback by collecting data from various touchpoints, analyzing it using data analytics tools, and sharing insights with different CX-related roles. By integrating customer feedback into decision-making processes, teams can better understand customer needs and preferences, leading to improved collaboration and performance. Utilizing data analytics allows companies to identify trends, patterns, and areas for improvement, enabling them to make data-driven decisions that drive sustainable improvements in overall organizational performance. By fostering a culture of continuous learning and improvement based on customer feedback and data analytics, companies can enhance collaboration between different CX-related roles and drive long-term success.