How can organizations leverage employee advocacy to not only improve customer loyalty and retention, but also increase brand awareness and drive sales growth?

Organizations can leverage employee advocacy by empowering and incentivizing employees to share positive experiences and promote the brand on their personal social media platforms. By tapping into employees' networks, organizations can reach a wider audience and build trust with potential customers. This can lead to increased brand awareness and drive sales growth as customers are more likely to engage with a brand recommended by someone they know and trust. Additionally, employees who are engaged and proud of their organization are more likely to provide exceptional customer service, leading to improved customer loyalty and retention.