How can companies leverage emerging technologies, such as artificial intelligence and chatbots, to enhance customer engagement and personalize interactions in a digital-first world?

Companies can leverage emerging technologies like artificial intelligence and chatbots to enhance customer engagement by using AI to analyze customer data and provide personalized recommendations. Chatbots can be used to provide instant customer support and streamline the customer service process. By implementing these technologies, companies can create a more personalized and seamless experience for customers, ultimately increasing customer satisfaction and loyalty in a digital-first world.