How can companies effectively leverage customer testimonials and case studies on social media platforms to showcase the impact of their products or services on real customers, and what are the key metrics they should track to measure the success of these campaigns?

Companies can effectively leverage customer testimonials and case studies on social media platforms by sharing authentic stories that highlight the positive impact of their products or services on real customers. They should encourage customers to share their experiences and feedback, and regularly update their social media channels with these testimonials. Key metrics to track the success of these campaigns include engagement rates, conversion rates, click-through rates, and sentiment analysis to gauge the overall impact and effectiveness of the testimonials and case studies in influencing potential customers.