How can teams leverage customer journey mapping to proactively anticipate potential gaps in the customer experience and address them before they impact overall satisfaction levels?

Proactive
Teams can leverage customer journey mapping by visually mapping out the entire customer experience from start to finish, identifying potential touchpoints where gaps may occur. By understanding the customer's journey, teams can proactively anticipate potential issues or pain points that may arise and address them before they impact overall satisfaction levels. This allows teams to prioritize improvements and make strategic decisions to enhance the overall customer experience, ultimately leading to higher satisfaction levels and increased customer loyalty.