How can teams leverage customer journey mapping to not only identify touchpoints, but also anticipate and proactively address potential pain points before they negatively impact the customer experience?

Teams can leverage customer journey mapping by visually mapping out the entire customer journey from start to finish, including all touchpoints and interactions. By doing so, they can identify potential pain points or areas where customers may experience frustration or confusion. By anticipating these pain points, teams can proactively address them by implementing solutions or improvements to enhance the overall customer experience. This approach allows teams to be more proactive in addressing issues before they escalate and negatively impact the customer experience, ultimately leading to higher customer satisfaction and loyalty.