How can CX ambassadors leverage customer journey mapping to not only measure the ROI of their improvements, but also identify new opportunities for enhancing the overall customer experience?

CX ambassadors can leverage customer journey mapping by analyzing each touchpoint in the customer journey to understand where improvements can be made. By measuring the ROI of these improvements, they can quantify the impact of their efforts on the overall customer experience. Additionally, customer journey mapping can help identify new opportunities for enhancing the customer experience by pinpointing pain points or gaps in the current journey that can be addressed. By continuously iterating and refining the customer journey based on data and insights from mapping, CX ambassadors can ensure that they are delivering a seamless and satisfying experience for customers.