How can Customer Journey Mapping help companies differentiate themselves from their competitors and stand out in the market?

Customer Journey Mapping can help companies differentiate themselves from competitors by providing insights into the customer experience at every touchpoint. By understanding the customer's journey, companies can identify pain points and opportunities for improvement, leading to a more personalized and seamless customer experience. This can help companies stand out in the market by creating unique and memorable interactions that resonate with customers, ultimately building loyalty and driving competitive advantage.