How can companies effectively leverage customer feedback to drive innovation and improve their products and services in real-time?

Companies can effectively leverage customer feedback by implementing systems to collect, analyze, and act upon feedback in real-time. This can include using surveys, social media monitoring, and customer reviews to gather insights. Companies should also prioritize customer feedback and incorporate it into their product development process to make quick adjustments and improvements. Additionally, companies can engage with customers directly to understand their needs and preferences, allowing them to tailor their products and services accordingly.