How can teams ensure that customer feedback is being properly utilized throughout the entire product development lifecycle to continuously improve and iterate on their offerings?

Feedback Loop
Teams can ensure that customer feedback is properly utilized by actively soliciting feedback at every stage of the product development lifecycle, from ideation to post-launch. They can analyze and prioritize feedback based on patterns and trends to identify key areas for improvement. Teams should also involve customers in the decision-making process, incorporating their feedback into design and development decisions. Finally, teams should establish a feedback loop to track the impact of changes made based on customer feedback and continuously iterate on their offerings based on new insights.