How can companies effectively use customer feedback to make data-driven decisions and enhance their customer-centric approach?

Companies can effectively use customer feedback by collecting data through surveys, reviews, and social media channels. They can analyze this data to identify trends, preferences, and areas for improvement. By incorporating customer feedback into their decision-making process, companies can tailor their products and services to better meet customer needs, ultimately enhancing their customer-centric approach. This data-driven approach allows companies to make informed decisions that are based on real customer insights, leading to increased customer satisfaction and loyalty.