How can teams leverage customer feedback to innovate and stay ahead of their competitors in the market?

Competitors
Teams can leverage customer feedback by actively listening to their customers' needs and preferences, analyzing feedback data to identify trends and patterns, and incorporating this information into their product development process. By continuously iterating and improving based on customer feedback, teams can create products and services that better meet customer demands and stay ahead of competitors in the market. Additionally, teams can use customer feedback to identify new opportunities for innovation and differentiate themselves from competitors by addressing unmet customer needs.