In what ways can brands leverage cultural references in their marketing strategies to create a deeper connection with their target audience and differentiate themselves from competitors?

Brands can leverage cultural references in their marketing strategies by incorporating elements of popular culture, traditions, or local customs that resonate with their target audience. By tapping into cultural references, brands can create a sense of familiarity and relatability with their audience, building a deeper connection. This can help differentiate the brand from competitors by showcasing a unique understanding of the target audience's values, beliefs, and interests, ultimately leading to increased brand loyalty and engagement.