How can international companies leverage cultural diversity in their product development process to ensure they are meeting the unique needs and preferences of diverse global markets?

International companies can leverage cultural diversity in their product development process by incorporating diverse perspectives from employees and consumers from different cultural backgrounds. This can help in identifying unique needs and preferences of diverse global markets and tailoring products accordingly. Companies can also conduct market research and engage with local communities to gain insights into cultural nuances that can influence product design and marketing strategies. By fostering a diverse and inclusive work environment, companies can encourage creativity and innovation, leading to the development of products that resonate with a wide range of consumers across different cultures.