How can companies leverage augmented reality technology to create immersive customer experiences and drive engagement in the digital age?

Companies can leverage augmented reality technology to create immersive customer experiences by developing AR apps or tools that allow customers to visualize products in their own environment before making a purchase. By incorporating AR into marketing campaigns, companies can engage customers in interactive and personalized experiences that enhance brand loyalty. AR can also be used to provide virtual try-on experiences for products like clothing or makeup, creating a more engaging and convenient shopping experience for customers. Overall, leveraging AR technology can help companies stand out in a crowded digital marketplace and drive customer engagement by offering unique and innovative experiences.