How can companies leverage augmented reality technology to create immersive and interactive customer experiences that drive engagement and loyalty in the digital age?

Companies can leverage augmented reality technology to create immersive and interactive customer experiences by developing AR applications that allow customers to visualize products in their own space before making a purchase. This technology can also be used to provide interactive tutorials or demonstrations, enhancing the overall customer experience. By incorporating AR into their marketing strategies, companies can differentiate themselves from competitors, increase engagement with their brand, and ultimately foster customer loyalty in the digital age.