How can companies leverage advanced analytics and data visualization tools to not only measure the ROI of their long-term CX competency programs, but also identify potential areas for improvement and innovation in the customer experience journey?

Companies can leverage advanced analytics and data visualization tools to track key performance indicators and metrics related to their CX competency programs. By analyzing data from various touchpoints and customer interactions, companies can measure the impact of their programs on customer satisfaction, loyalty, and revenue. These tools can also help identify trends, patterns, and areas of opportunity for improving the customer experience journey, leading to more informed decision-making and innovative strategies to enhance overall CX effectiveness.