In what ways can artificial intelligence be harnessed by brands to enhance communication and engagement with multilingual customers in today's competitive global market?

Artificial intelligence can be used by brands to provide multilingual customer support through chatbots and translation tools, allowing them to communicate effectively with customers in their preferred language. AI can also analyze customer data to personalize marketing messages and recommendations, leading to more targeted and engaging interactions. Additionally, AI can assist brands in understanding cultural nuances and preferences of different customer segments, enabling them to tailor their communication strategies accordingly for better engagement in the global market.