How can companies effectively integrate feedback from both employees and customers to create a seamless digital experience that ultimately boosts overall satisfaction and performance metrics?

Companies can effectively integrate feedback from both employees and customers by implementing regular surveys and feedback mechanisms to gather insights from both groups. By analyzing this feedback, companies can identify common pain points and areas for improvement in the digital experience. This information can then be used to make strategic changes to the digital platform that address these issues and enhance overall satisfaction for both employees and customers. By continuously iterating on the digital experience based on feedback from these key stakeholders, companies can ultimately boost performance metrics and create a seamless experience that meets the needs of all users.