How can businesses ensure that customer feedback is integrated effectively into employee evaluations to drive continuous improvement and foster a culture of customer-centricity within the organization?

Businesses can ensure that customer feedback is integrated effectively into employee evaluations by implementing a structured feedback collection system, regularly reviewing customer comments, and identifying common themes or trends. They should then use this feedback to set specific performance goals for employees and provide training or support to address any areas for improvement. By tying employee evaluations to customer feedback, businesses can create a culture of accountability and customer-centricity, motivating employees to continuously improve and prioritize the needs of customers.