How can businesses ensure that customer feedback is integrated into their continuous improvement process in a timely and effective manner?

Businesses can ensure that customer feedback is integrated into their continuous improvement process by implementing a systematic feedback collection system, such as surveys or suggestion boxes. They should regularly review and analyze the feedback received to identify trends and areas for improvement. It is important to prioritize and act on the feedback promptly to show customers that their opinions are valued. Additionally, businesses can involve employees at all levels in the feedback process to ensure a collaborative approach to implementing changes based on customer input.