How can companies effectively integrate customer feedback into their decision-making processes to drive continuous improvement and innovation in their products and services?

Companies can effectively integrate customer feedback into their decision-making processes by actively soliciting feedback through surveys, focus groups, and social media channels. They can analyze this feedback to identify trends and areas for improvement. Companies should prioritize customer feedback by incorporating it into their product development roadmap and using it to drive continuous improvement and innovation in their products and services. Additionally, companies should communicate with customers about how their feedback has been implemented to show that their input is valued and to build trust and loyalty.