How can companies ensure that incorporating customer feedback into employee evaluations leads to tangible improvements in products or services, rather than just serving as a performance metric?

Companies can ensure that incorporating customer feedback into employee evaluations leads to tangible improvements in products or services by creating a feedback loop that encourages open communication between employees and customers. They can also provide training and development opportunities for employees to learn how to effectively incorporate customer feedback into their work. Additionally, companies can incentivize employees to actively seek out and implement customer feedback by tying it to performance evaluations and rewards. Lastly, companies should regularly monitor and measure the impact of customer feedback on product or service improvements to ensure that it is being effectively utilized.