How can companies ensure that incorporating customer feedback into employee evaluations leads to sustainable improvements in overall customer satisfaction and loyalty over time?

Companies can ensure that incorporating customer feedback into employee evaluations leads to sustainable improvements in overall customer satisfaction and loyalty by consistently collecting and analyzing feedback from customers to identify trends and areas for improvement. They can then use this feedback to set clear and specific goals for employees, provide ongoing training and support to help them meet these goals, and regularly monitor progress and provide feedback to ensure accountability. Additionally, companies should create a culture that values and prioritizes customer feedback, and incentivize employees to actively seek out and act on customer input.