How can companies measure the ROI of their CX awards program to ensure it is not only sustainable, but also effectively driving customer satisfaction and loyalty in the long term?

Companies can measure the ROI of their CX awards program by tracking key performance indicators such as customer retention rates, customer lifetime value, and net promoter score. They can also conduct surveys and gather feedback from customers to assess the impact of the program on their satisfaction and loyalty. Additionally, analyzing the financial impact of the program, such as increased revenue or decreased costs due to improved customer experience, can provide valuable insights into its effectiveness. By regularly monitoring and analyzing these metrics, companies can ensure that their CX awards program is sustainable and driving long-term customer satisfaction and loyalty.