How can businesses create a customer-centric approach to innovation by effectively incorporating customer feedback into their product development process?

Businesses can create a customer-centric approach to innovation by actively soliciting and listening to customer feedback through surveys, focus groups, and social media channels. They can then analyze this feedback to identify trends, preferences, and pain points that can inform their product development process. By involving customers in the design and testing phases of product development, businesses can ensure that their offerings meet the needs and expectations of their target audience. Additionally, businesses can continuously iterate and improve their products based on ongoing customer feedback to stay ahead of competitors and maintain customer loyalty.