In what ways can companies incorporate cultural diversity into their product development process to better cater to the needs and preferences of their diverse customer base?

Companies can incorporate cultural diversity into their product development process by conducting market research to understand the needs and preferences of different cultural groups. They can also hire a diverse team of employees to bring different perspectives and experiences to the table. Additionally, companies can collaborate with cultural experts or consultants to ensure that their products are culturally sensitive and inclusive. By actively seeking input and feedback from diverse customer groups throughout the development process, companies can create products that resonate with a wider range of customers.