In what ways can companies incentivize employees to actively engage with and utilize customer information to improve the overall customer experience?

Companies can incentivize employees to actively engage with and utilize customer information by offering rewards or bonuses for employees who demonstrate a deep understanding of customer needs and preferences. Providing training and resources on how to effectively use customer data can also encourage employees to engage with this information. Additionally, creating a culture that values customer feedback and emphasizes the importance of utilizing customer information in decision-making processes can motivate employees to actively engage with customer data.