How can businesses effectively incentivize customers to actively engage with self-service tools and resources, beyond just offering training and support?

Businesses can effectively incentivize customers to actively engage with self-service tools and resources by offering rewards or discounts for utilizing the tools, creating a user-friendly interface that makes it easy and enjoyable to use the self-service options, and providing personalized recommendations based on their usage patterns. Additionally, businesses can gamify the self-service experience by incorporating challenges, leaderboards, and achievements to encourage continued engagement. Lastly, businesses can showcase the time and cost savings that come from using self-service tools, demonstrating the tangible benefits of active engagement.