How can companies ensure that incorporating customer feedback into employee evaluations leads to tangible improvements in both customer satisfaction and employee morale, rather than simply becoming a box-ticking exercise?

Companies can ensure that incorporating customer feedback into employee evaluations leads to tangible improvements by creating a culture that values feedback and encourages open communication. This can be achieved through regular training sessions on how to effectively use feedback to drive improvements. Additionally, tying feedback to specific performance goals and recognizing employees for their efforts in implementing feedback can help ensure that it is taken seriously and not just seen as a formality. Finally, regularly measuring the impact of feedback on customer satisfaction and employee morale, and making adjustments as needed, will help ensure that the process is continuously improving and not just a superficial exercise.