How can soliciting feedback from frontline employees improve customer satisfaction and drive innovation in product development?

Soliciting feedback from frontline employees allows companies to gain valuable insights into the customer experience and identify areas for improvement. By involving frontline employees in the feedback process, companies can better understand customer needs and preferences, leading to more customer-centric product development. Additionally, frontline employees often have firsthand knowledge of customer pain points and can provide innovative ideas for product enhancements, ultimately driving innovation and improving customer satisfaction.