How can businesses ensure that their quarterly CX trainings are not only improving customer satisfaction and loyalty in the short term, but also fostering a culture of continuous improvement and customer-centricity within their organization in the long term?

To ensure that quarterly CX trainings are effective in the long term, businesses should focus on creating a comprehensive training program that covers both foundational customer service skills and advanced techniques. They should also incorporate regular feedback mechanisms to evaluate the impact of the trainings on customer satisfaction and loyalty. Additionally, businesses should encourage employees to apply their learnings in their day-to-day interactions with customers and provide opportunities for ongoing learning and development. Lastly, fostering a culture of continuous improvement and customer-centricity requires top-down support from leadership, clear communication of goals and expectations, and recognition of employees who exemplify these values.