How can companies ensure that their employees are actively applying the feedback and training received to continuously improve customer interactions, rather than just going through the motions?

Companies can ensure that their employees are actively applying feedback and training by setting clear expectations and goals for customer interactions, providing ongoing support and resources for skill development, and offering regular opportunities for practice and feedback. Additionally, managers can hold employees accountable for implementing feedback and training by regularly monitoring performance and providing constructive feedback. Finally, creating a culture of continuous improvement and recognition for employees who excel in customer interactions can motivate employees to actively apply feedback and training.