How can companies ensure that the feedback collected through technology is effectively implemented into their CX award criteria to truly enhance the customer experience?

Companies can ensure that feedback collected through technology is effectively implemented into their CX award criteria by first analyzing the feedback to identify common themes and areas for improvement. They can then prioritize these areas based on customer impact and feasibility of implementation. Next, companies should develop specific action plans and goals to address the feedback and integrate these into their CX award criteria. Finally, regular monitoring and evaluation of the implemented changes will help ensure that the feedback is being used to enhance the customer experience.